Although Google Analytics is a popular web analytics tool around the world, it may not be the best choice for analyzing website performance in the Russian-speaking market. Yandex Metrika was specifically designed to meet the unique needs of this market and offers several advantages over Google Analytics.
First, Yandex Metrika provides more accurate data for Russian-speaking sites. This is because it better identifies Russian-language search queries and recognizes Russian-language spam traffic.
Second, Yandex Metrika offers more advanced features for tracking user behavior on Russian-language sites. For example, it provides detailed information about user location, device type, and browser type, which can be very useful for understanding user behavior and making site improvements.
Finally, Yandex Metrika is easily integrated with other Yandex services such as Yandex.Direct and Yandex.Market and Google ADS advertising tools. This allows site owners to track the effectiveness of advertising campaigns and monitor their online reputation, all on the same platform.
When it comes to analyzing your site promotion strategy, there are several reports I recommend creating in Yandex Metrics. Here are some of them:
Traffic Sources Yandex Metrika Report: This report shows you where your website traffic is coming from, such as search engines, social media, or direct traffic. It helps you determine which sources are bringing the most traffic to your site.
Page Views Yandex Metrika Report: This report shows which pages on your site are getting the most views. It will help you determine which pages are the most popular and which ones need improvement.
Conversion Report: This report shows how many visitors are converted to customers or other desired actions on your site. It helps you determine which pages or campaigns are generating the most conversions.
Bounce Rate Yandex Metrika Report: This report shows how many visitors leave your site after viewing one page. It helps you determine which pages are likely to drive visitors away and need improvement.
User Behavior Yandex Metrika Report: This report shows how visitors interact with your site, such as which pages they visit and how long they stay on each page. It can help you identify areas where visitors may be stuck or where they spend the most time.
Overall, Yandex Metrics is a powerful tool that can help you better understand your site’s performance and make informed decisions about your promotion strategy. By creating and analyzing these reports, you can identify areas for improvement and optimize your site for maximum effectiveness.